At POUT, we’re always keeping an eye on trends that are making waves in the skincare and makeup world. But let’s be real: not every runway or TikTok trend translates to real life. That’s why we’re sharing the trends we’re loving and showing you how to actually wear them.
1. Skin That Looks Like Skin
Trend: The "no-makeup" makeup look is getting a glow-up—think hydrated, radiant, healthy-looking skin that doesn’t try too hard.
Make It Wearable: Focus on skincare first. Incorporate a hydrating serum (we love Ursa Major Mountain Glow Golden Serum) and a barrier-repairing moisturizer. For makeup, opt for lightweight tinted moisturizers, cream blushes, and just a touch of highlighter on the high points of your face. Want to really nail it? Book a Glo2Facial with us to prep your canvas with the perfect glow!
2. Pops of Color
Trend: Bright eyeliner, bold blush, and vibrant lipsticks are all having a moment.
Make It Wearable: You don’t have to go full neon to try this trend. Swap your black eyeliner for navy or forest green or add a coral blush to your cheeks for a sun-kissed flush. And if you’re not ready for a hot pink lip, try a sheer version for just a hint of color. Need help finding your shade? Come see us in-store for a custom lip match.
3. Glazed Everything
Trend: It started with glazed donut skin, but now lips, lids, and cheekbones are all getting the glossy treatment.
Make It Wearable: Gloss is your best friend. Use a hydrating gloss on your lips, dab a little on your lids for a dewy eye, or mix it into your highlighter for an all-over glow. Keep the rest of your look simple so your glow can shine without looking greasy.
4. Beauty With Benefits
Trend: Skincare-infused makeup is in—think foundation with SPF, lip balm with peptides, or mascaras that help your lashes grow.
Make It Wearable: This trend is as practical as it is pretty. Look for hybrid products that multitask, like a tinted SPF (perfect for SC heat!) or a hydrating concealer. Your makeup bag just got way more efficient—and your skin will thank you.
5. Brows, But Softer
Trend: After years of sharp, sculpted brows, we’re seeing a return to fluffier, more natural brows.
Make It Wearable: Ditch the heavy pomades and opt for a tinted brow gel or soft pencil to lightly define your brows. The goal? Feathery texture with just enough polish. Want a longer-lasting result? Check out our brow lamination services.
