WHAT IT IS:
An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash. Clean, pigment-rich, flake-free formula.
WHAT ELSE YOU NEED TO KNOW:
Ultra-clean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking or transferring. Go natural to bold—in just a few swipes—with an hourglass shaped brush crafted from plant-based filament to catch every last lash.
KEY INGREDIENTS:
- CARNAUBA & CANDELILLA WAX BLEND: Ultra-creamy texture for maximum build
- SHEA BUTTER: Nourishes and protects lashes
- PLANT-DERIVED ESTER: Rich pigment payoff, helps boost wear time
HOW TO APPLY:
Gucci Westman’s Tip: “One swipe is all I need for a natural look. It’s done, but not too done. I like to work the wand from side to side as I move toward the tips to catch every little lash. Then for an evening look, I’ll push the length and thickness with a few more layers.”
• Hold the brush horizontally at the base of the lashes and use a slight side-to-side wiggling motion to build thickness and volume.
• Washes off effortlessly with mild soap and water.
No silicones, no parabens, no PEGs, no phthalates. No animal testing. Vegan friendly.
