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Clean Beauty

Im-Possible Mascara



Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long lasting, volumizing formula powered by nourishing ingredients that are organically farmed. The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day— and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge. 


Certified Organic and sustainably sourced Beeswax, Carnauba Wax and Acacia Gum create a creamy, no-clump texture for ultimate lift, volume, hold and seamless layering; Raspberry Fruit water helps repair and condition lashes; Sunflower Seed Oil helps stop breakage and stimulate healthy lash growth; Marula Oil nourishes and protects with antioxidants vitamin C and E. Easy to remove formula.


Refillable, sustainable Red Iconic case made from 50% recycled plastic and infinitely recyclable aluminum — perfect for the first purchase. You can come back and purchase our refill over and over to join our #RefillRevolution and continue to give back and honor Mother Earth. 


How to Apply

Kirsten starts with the curved side facing towards the user, and coats lashes from the base  to create volume. 

Turn to the flat side and use the formula play time to extend lashes (specially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.


How to Remove

For removal we recommend using an eye or bi-phased makeup remover like the Kjaer Weis Cleanser: Soak pad in remover and gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse. 


How to Refill

Remove the outer case from the inner refill tube. Clean and dispose of the inner tube and wand, which are made from recycled plastic and nylon. Take your new refill, recycle the red box and refill pulp, and slide into your empty outer case. Refill again, and again, and again.


Consumer Results

The results are in on Im-Possible Mascara’s Certified Organic high-performing formula:


95% agree lashes look more volumized*

92% agree lashes appear visibly longer*

92% agree lashes look lifted and amplified*

95% agree it doesn’t flake*

96% agree it is easy to remove*

95% agree lashes feel soft and comfortable after removal*

*In a consumer study with 92 respondents over 2 weeks, July 2021


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