Jazz and martinis. Their favorite restaurant. Great conversation and a big idea. One night two friends who’d become a little restless, thanks to a global pandemic, came up with a plan to do something fun and create something new.
Chaz, a gay man, and Jessica, a single mom, wanted to create a brand reflective of themselves: unique but strong. Their individual experiences in life taught them both similar lessons: it is never too late to be what you want to be; life is best when you unapologetically embrace who you truly are; and it is scary but rewarding to risk it all to start over. Out of humbling lessons, true friendship, and unconditional acceptance of individualism, GOEL, a combination of their last names: Godwin & Ellis, was born.
Go where you want to go, be who you want to be, forge your own path, and take something beautiful with you!