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Clean Beauty

Liquid Foundation Iconic Edition

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Benefits

Created after years of customer demand, Invisible Touch Liquid Foundation is a serum-like formula that builds from light to medium coverage. Use a little for a fresh-faced, luminous glow, add more for a natural-looking, medium coverage that smoothes, evens and perfects. It’s super-gentle on skin, and has a long-lasting, hydrating, comfortable wear, thanks to the addition of ingredients like Certified Organic Chamomile Water, Hyaluronic acid, a blend of cold press Oils and natural waxes and the Kjaer Weis-exclusive ingredient Dioscorea Batatas, known as the Root of Light.

 

How to apply

Always start by shaking the bottle well. For light coverage, apply 3-4 drops on the back of your hand, and apply with your fingertips, a damp sponge or a dense bristle brush. Start in the center of the face and work your way out to the hairline to build a light, smooth application.

 

We always recommend starting with a light hand and building up to more coverage where needed. For added coverage, use an additional; 1 -2 more drops of foundation and gently blend and pat into those areas. 

 

Kirsten’s tip: Prepping your skin is the most important step for a flawless and long lasting look. I recommend applying a few drops of The Beautiful Oil, let them soak in for 5 minutes and then start Concealer or Foundation application.

 

Consumer Results

100% of people* agree it performs well as leading prestige liquid foundation

89% of people agree it provides a healthy glow 

88% of people agree it feels lightweight 

84% of people agree it feels soothing 

70% of people agree that it feels as hydrating as their normal moisturizer 

 

*Based on a consumer study with 56 respondents on 14 attributes over two weeks, March 2021. Individual results may vary.

*Based on a consumer study with 108 respondents over 2 weeks, March 2021. Individual results may vary.  

 

Awards:

Best Makeup, Glamour Beauty Award (2021)

 

To purchase the full variety of colors, please visit: https://kjaerweis.com/products/concealer-iconic-edition-f112

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