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Stroll backstage at fashion shows or sneak onto a Hollywood set, and there’s one thing you’ll see in almost every makeup artist’s hand: Beauty blender’s signature pink sponge. Created nine years ago by Rea Ann Silva, who’s painted the faces of Kerry Washington and Alicia Silverstone among others, the egg-shaped makeup applicator has become an industry phenomenon, spawning copycats left and right. Why? Because it’s pretty much the best tool ever for applying foundation.